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This is what a real woman's morning routine looks like.

 

There’s nothing ‘Insta-worthy’ about a real woman’s morning routine.

If your Monday morning didn’t include blissful yoga, gratitude journalling, mindful meditation, oil pulling, a wellness routine and an all-round happy attitude, welcome to the #realmorningrealwomen club.

What women do in the morning is not that pretty.

This morning you’ve already cleaned up some dog vomit or run through the house in mismatched underwear looking for your other work shoe for 35 minutes. You put off milk on your cereal and didn’t notice. You already know a little bit about reality don’t you?

A poll of 1,000 women in the US, aged 25-54, all of whom worked full time, asked what ‘real’ women – as opposed to the ‘everything’s-perfect-on-social-media’ variety – did in the mornings.

The results have been cleverly mashed together in an ad for Organic Valley, a protein shake company based in the U.S. The clip makes some great points about women’s lives. It’s refreshing, scarily relatable, and contains nothing that could be considered even close to ‘insta-worthy’.

Yes, it’s an ad for yoghurt,but if you can forget that for a minute you’ll relate.

The Real Morning Report by Organic Balance. Post continues below video.

“There seems to be a growing disconnect between the perfect way women’s lives are portrayed on social media and in many commercials, and what our busy, hectic lives really look like,” Nicole Mydy, innovation manager for the poll takers Organic Valley, told Adweek.

So this is where real women differ from the ones on your insta feed:

  • 57 per cent of women are up before the sun is up.
  • 58 per cent of women will swear at someone or something each morning.
  • 9 per cent of women consider dry shampoo one of the greatest inventions of the 20th century.
  • 33 per cent of women never make their bed. Ever.
  • 21 per cent have used an article of clothing to camouflage a stain.
  • 16 per cent of women would describe their morning as #blessed.
  • 36 per cent will re-wear dirty clothes.
  • 21 per cent will check work emails before even getting out of bed.

via GIPHY

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