The subject line on the email from my gym simply read, “Summer Bodies are Made in Winter!!”
I quit going to this gym for several reasons, but mostly because I hated it.
This email was not making me regret that decision. I was instantly irritated by a) the use of unnecessary capital letters and b) the frankly over the top exclamation marks, none of which made me feel excited about building an entirely new body by December.
But what bothered me most was the suggestion that our bodies – the vessels that allow us to walk and talk and think and breathe – are somehow seasonal.
What is a Winter Body and why is it somehow inferior to a summer one? More importantly, is there such a thing as an Autumn body? And what happens to my body in Spring?
It wasn’t just my email, this phrase “Summer Bodies are made in winter” is everywhere. It’s on Instagram and Facebook and it’s sprouted by fitspo people and Spin class instructors (apparently – I would not know for sure because I quit my gym membership as discussed). The implication is clear: Our bodies are always already failing. They are always a work in progress. There is present you; a figure who could be easily summarised in a sad, badly lit ‘before’ photo. You lack discipline. You’re ‘out of shape’ (what… shape?). You’re not reaching your full potential. This is a ‘Winter Body’.
We argue about the popular saying ‘Summer bodies are made in winter!’ on the latest episode of Mamamia Out Loud. Post continues below…
Top Comments
It's just meant to motivate you/people to continue working out all year round. Plenty of people slack off a bit in the cold months.
YOU'VE OVER ANALYSED IT!!!!!!!!!!! A lot.
I agree. This type of stuff also scares off a lot of people who would like to go to the gym but are already self conscious enough.