This shows shops exactly how much money they lose by failing to stock plus size. Genius.

If you’ve ever been in a shop and left disappointed because they didn’t stock clothes in your size, you’re going to love this.

It’s a calling card that lets shops know exactly how much money they’ve lost by not catering to your size.

Brilliant.

The cards read:

“Please let me give you money. If you had things in size ____, I would have spent $____.”

“This shop wouldn’t take my money. If they had things in size ____, I would have spent $____.”

Would-be shoppers can fill out the card and hand it to the store manager or leave it near the clothes they wanted to buy. It can also be shared on social media to create awareness on store’s Facebook or Twitter account.

It’s the brainchild of New Zealand native Freya Dean, and friends Nicole Skews, Merrin Macleod and Ally Garrett after they shared frustrations about not being able to buy the clothes they loved.

“One of my friends was lamenting about how she feels like she has to beg stores to let her spend her money there. She was like, ‘I’m young, I have a full-time job, I’m financially irresponsible. It shouldn’t be this hard for me to buy clothes!'” co-founder Nicole Skews tells xojane.com writer Murielle Baker.

The calling card is designed with plus-size women in mind, but it can be used by anyone who feels excluded by their size.

“We’ve had smaller women talk about how embarrassing it is to have to buy clothes from children’s stores, and people wanting to use the cards for shoes and bras,” Skews says.

I’ve never understood why some fashion designers deliberately exclude women over a certain size. It’s not aspirational, and it simply doesn’t make economic sense.

This campaign puts the power back into the hands of the would-be shoppers and does it in a non-threatening way. Retailers should be jumping at the positive opportunities this market insight provides.

You can download and print them yourself here. If you choose to buy them, you should know that all proceeds from the sale of these cards will go to Dress for Success.

Here are some of our favourite plus-size models:

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