By ALEXIS CAREY
Does this ad seem ok to you?
It’s advertising the Bavarian Bier Café – a German-style chain restaurant that has branches across Sydney.
But here’s the real kicker: not only was it advertising the restaurant, it was also, get this – attempting to raise money for a charity.
A BREAST CANCER CHARITY.
Face palm.
Using ridiculously hyper-sexualised images in 2014 is not clever or funny. It’s offensive.
Using a double-entendre to compare women’s breasts to meat is not clever or funny. It’s offensive.
And using ridiculously hyper-sexualised images and a sleazy double-entendre to advertise a restaurant AND a freaking breast cancer charity is so wrong I can’t even deal.
Every week we seem to hear of a new company offending people with dodgy ads or products.
Remember those scarily-thin Glassons mannequins with the sticky-outy ribs that caused a stir a few weeks back?
Top Comments
Oh FFS! My mum is currently undergoing chemo for breast cancer and she would chuckle at this. It seems Mamamia thinks outrage is its currency these days. Gone are the days when articles written by Mia and other women with life experience addressed real issues. Disappointing.
I'd be grateful if someone would "explain" the Tom Ford image to me