We're giving this Charlie and the Chocolate Factory book cover 0/10. Here's why.

This is a copy of Charlie and the Chocolate Factory by Roald Dahl.

This is also a copy of Charlie and the Chocolate Factory by Roald Dahl.

This is also a copy of Charlie and the Chocolate Factory by Roald Dahl.

And, as of this week, this is also a copy of Charlie and the Chocolate Factory by Roald Dahl.

Since its release on Wednesday, the new Penguins Classics cover for Roald Dahl’s iconic children’s novel has attracted controversy.

Some are saying that the cover is too sexualised.

Some – like us – are asking simpler questions like, who the hell is the mannequin? It couldn’t be Violet Beauregarde or Veruca Salt, because they both come to the factory with their fathers. They also weren’t mannequins.

(For the record, Penguin have come out and said the new cover is not intended to represent any one character in the book, but rather “looks at the children at the centre of the story, and highlights the way Roald Dahl’s writing manages to embrace both the light and the dark aspects of life”. Whatever that means.)

Our verdict?

0/10. Needs more Charlies and/or Chocolate Factories.