This cafe serves just one type of food. And it is MAGNIFICENT.

The breakfast of champions is now the lunch and dinner of champions too.

GUYS GUYS GUYS. A MAN IS OPENING A CEREAL CAFE.

YES.

IT’S TRUE.

IT’S HAPPENING.

JUST CEREAL. AND MILK.  FOR BREAKFAST, LUNCH and DINNER.

SORRY TO YELL ABOUT IT.

BUT IT IS A GLORIOUS VICTORY FOR THE SIMPLE FOOD MOVEMENT.

Finally, the staple dinner for students, the best late-night-snack, a hangover cure, and the ultimate no-fuss -one-bowl dinner has been launched into the public sphere FOR ALL TO ENJOY SHAMELESSLY AT ANY TIME.

Called Cereal Anytime, the Melbourne based pop-up is opening on February 19th. With  Coco-Pops, Cornflakes and Rice Bubbles available  anytime of day or night, it’s changing cereal from the breakfast of champions into the ANY-TIME-OF-DAY for champions. And it could be enough to make Ryan Gosling finally give in and take a bite.

The brainchild of founder Bryan “I’m not a hipster” Robertson, he says the inspiration was simple.

“I really like cereal,” he said.

The physiotherapist, who has an encyclopedia of cereals in his home pantry, said he found keeping cereal at home too much of a distraction, and would find himself going back for 2 or 3 bowls.

We feel you, Bryan.  That cold milk, that crunch….those soggy cornflakes with full cream milk…

He stresses it’s not some hipster movement peddling premium, artisan breakfast-stuffs to be eaten from hand-blown mason jars. It’s not paleo, or gluten free.  It’s just cereal. Anytime.  FOR $4 A BOWL.

“We’ve had some backlash about us being bearded hipsters, wankers that are selling cereal at massively marked up prices,” Bryan says.

“But Melbourne already has so many good breakfast places, we couldn’t compete with all that.  This is just meant as an alternative for people who need a snack but don’t want a chocolate bar or a kebab.”

The menu includes more nutritionally sound options like AllBran and Weetbix but the real stars are childhood favourites such a Nutri Grain, Fruit Loops, Milo,Rice Bubbles, and Coco Pops. It is not compulsory to slurp the chocolate milk from the bowl afterwards, nor yell “It’s just like a chocolate milkshake only crunchy!” but both activities are strongly endorsed by this author.