Sensual pregnancy photography is both weird and wonderful.

It all started with Demi Moore and that pregnancy photo.

Since then, legions of celebs have jumped on the naked-when-pregnant bandwagon. The most recent being Kourtney Kardashian on her Du  Jour cover.

Recently, this trend has extended to everyday women with London-based photographer, Sandi Ford, showcasing the “sensual, sexy, attractive, and elegant” side of pregnancy.

“I want people to look at the images and see women that are proud of their changing bodies, they are creating the miracle of new life. I want mothers to be able to look back and think ‘Wow. I looked awesome,'” the photographer told The Huffington Post.

After noticing that many pregnancy photo’s were ‘cheesy’ and ‘dated’, Ford founded her company, Bumps, Babes and Beyond Photography, and takes pictures of women 28-36 weeks pregnant.

“For many years, pregnant ladies hid their bodies in baggy clothes and having it on display wasn’t something that was encouraged.”

Ford believes that this mentality has changed in recent years and that women are embracing their beautiful pregnant forms.

“Perhaps they have experienced difficulties getting pregnant and now that they are, they want to remember every part of the process. Others may feel less attractive than usual and want to see and feel that they are still gorgeous.”

Either way, it’s lovely to see women celebrating this wonderful time (just have a long, hard think before you make it your profile photo).