Try to make it through this without crying. Go on, try.

By MAMAMIA TEAM

We defy you to make it through this ad without tears crying or swallowing down a lump in your throat. Even the steeliest of the Mamamia team had tears in their eyes after watching Dove’s latest campaign.

“Calls For Dad” comes in response to the statistic that 75% of dads say they are responsible for their child’s emotional well-being, while only one in five dads see this role reflected in media. Through this tear-inducing one minute emotional roller coaster, Dove hopes to highlight moments of fatherhood that often go overlooked.

Don’t say we didn’t warn you.

What does the father figure in your life mean to you?