UPDATE:The creators of KONY 2012 – a viral campaign calling for the arrest of Ugandan warlord Joseph Kony – have released a follow-up documentary. Invisible Children said they made “KONY 2012: Beyond Famous” in response to the criticism they received after KONY 2012 was created.
Here it is.
Here’s the original post we ran when the movie first went viral:
You may not have heard of Joseph Kony. And that’s a problem.
He might be the worst man in Africa. Maybe even the world. And yet, he’s not ‘famous’. Joseph Kony is the leader of the Lord’s Resistance Army (LRA) in Africa, starting out in Uganda before moving to border countries. He trains child soldiers. He kills children who can’t – or won’t – be turned. He maims them. He puts guns and machetes in their hands and tells them to kill others. He has abducted and turned some 65,000 children. Others say the figure is above 100,000. He’s responsible running more than 2 million people out of their homes and land.
How do you stop a man so evil? Well, organisation the Invisible Children are trying. Filmmaker and co-founder Jason Russell shot this short documentary about Joseph Kony to make him ‘famous’ enough that the world might act. He says:
Top Comments
This campaign is great as it's raising awareness of a serious issue. But it's a shame as to how ignorant we all are. A lot of you reading this probably have a ring on your wedding finger. Does it have a diamond? Do you look at it everyday and it reminds you of how much you love your partner and how you "would die" if you lost it.
I suggest you inform yourself of the corruption within the diamond trade. I'm not talking about the blood diamond trade that De Beers has led us to believe but the corruption within De Beers themselves. They've had a monopoly on the diamond trade for over a century and threatened African nations who did not agree to sell their diamonds to De Beers- this is how the blood diamond trade began as De Beers funded rebel groups to threaten governments.
That diamond on your hand that your husband probably spent three months wage on (another marketing ploy by De Beers) is probably worth one tenth of what he paid. But most diamonds are worthless as no one wants to buy a second hand diamond as diamonds are forever (another marketing campaign by De Beers so women will only want brand new diamonds).
So readers, the point I'm making here is to inform yourself of the injustices of this world and don't wait for someone to inform you. If you were shocked and amazed by the Kony campaign then you're bound to be shocked even more once you learn what actually goes on beyond our own safe littlebubble.
I watched Blood Diamond. Leo told me all about it ;)
It's interesting how drastically they have changed their approach in response to the criticism. This video rarely shows white faces (in contrast to the first video, which was dominated by the "white hero" image). They have also tried to make it seem like they are helping communities, rather than promoting graffiti etc. And no Jason Russell anywhere.
They are covering their tracks.