When your wife is having a baby, but you've gotta catch a Pokemon.

Overnight, millions of people across the globe have developed a new addiction to a game called PokemonGo. But few could claim to be quite as invested as Jonathon Theriot, the Texas dad who didn’t stop playing even though his wife was about to give birth.

The father of two (well, now three) shared the below screenshot from the game to Imgur, with the caption “When your wife is about to have a baby and a Pokemon shows up and you have to low-key catch it…”

The snap has since gone viral, clocking up more than one million views on the image-sharing site.

For the uninitiated, PokemonGo is the blockbuster new augmented reality game that has grown adults scurrying around their neighbourhoods in search of "Pidgeys", "Weedles" and other Pokemon characters. These little virtual creatures are hidden in real-world locations for players to find, "catch" and trade with one another via the mobile app.

It's got people all across the world totally hooked, and clearly Theriot is one of them.

“As soon as it popped up, I was like, oh my gosh, there’s a Pidgey sitting on your bed!” he told Buzzfeed. “So, I screenshotted it, then caught it and showed it to her.”

“She just kind of laughed at it,” he said. “It was primarily an eye-roll once she realised what I was doing.”

Jonathon Theriot/Reddit.

Despite her father's distractions, little Ireland Sage Theriot came into the world via C-section, and both she and mum are doing well.

However, we can't help but wonder if Jonathon missed a golden naming opportunity.

Ireland "Pidgey" Theriot. Has a nice ring to it, doesn't it?