real life

Daily OMG. Would this ad actually make anyone cheat?

Jacqueline the model who appears in the Ashley Madison has spoken out about her image and the picture that was used. Jezebel reports

I am the owner and model of the BBW website www.juicyjackie.com. It is tailored to the tastes of those that love big women, their curves, rolls and all the plush softness that comes with being fat.

Years ago, before my modeling career began in earnest, a photographer friend of mine arranged an informal photo session. I was under the impression at the time that people purchasing these photos from the photographer would be doing so for their own personal use. I had no idea that the photographer would endeavor to sell the photos to corporations and/or stock photo companies, who would then go on, repeatedly, to use them in rude and mocking ways.

I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming.

After Jacqueline’s message went live, Jezebel received this response from Ashley Madison founder and CEO Noel Biderman:

“The best thing that could’ve happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for ‘personal use.’ However, if she can get great publicity from this, all the power to her.”

Okay so now I am even more appalled.

Every so often we see something that makes us stop and blink for a moment. So welcome to a regular post called OMG where we shine a spotlight on something that really is WTF (if you see something that ticks these boxes that you think we should know about, please email us any time info@mamamia.com.au).

Like this ad for Ashley Madison, the notorious online dating agency for people who are already in a relationship.  The ad appeared in The New York Metro last week. It is just one in a series of  blatantly sexist, hideous and discriminatory ads.

I am not sure I have the words to say how offensive I find these ads, so I’ll leave it up to you. And the morality of a website that puts forward cheating as an answer to marriage problems?

This ad was rejected from the Superbowl spot

 

But this one made it

Here’s a sample of some of their other, er brilliant campaigns