In case you hadn’t noticed… A KARDASHIAN IS IN THE COUNTRY.
Khloe Kardashian, to be exact. She’s popped up on every talk show, in every magazine and on every radio station in the country. There’s been countless stories about her arrival at the airport, lots of Instagram selfies with fans and just generally the whole hyped-up whirlwind that comes with the arrival of a K-sister.
Through all of that, it’s been a little difficult to ascertain why she’s actually here. Turns out, the Kardashian sisters have a launched a new clothing line for kids, creatively named the Kardashian Kids Collection (a third ‘K’ may have been problematic).
The collection is being stocked exclusively in Big W stores across the country, and it’s actually pretty cute:
In a definitely-not-carefully-scripted statement, Khloe Kardashian says that:
“We wanted to make fashion fun for little girls, so we’re proud to present our new Kardashian Kids collection. It’s simple, stylish and in great fabrics and shapes, but most importantly it’s a collection that little girls will love”
It all seems innocent enough, but the ‘collection’ raised a bunch of questions in the Mamamia office this morning. Do toddlers really need a designer clothing line? Does it really matter if a three-year-old is ‘stylish’ or ‘fashion-forward’?
Top Comments
"Looking at those pics, the ethical
questions focussing on the importance of kids’ looks seem to hardly
matter compared to how much effort would go into dressing so well every day. Do kids even notice?" They may not notice now but they surely will as they grow older, children are what parents make them to be. These children will be fashion conscious at older age because that is what their parents are making them to be by the way they dress them as toddlers.
Dressing your child in designer clothing :fine. It wouldn't be how I'd spend my money but it's not my money.
Using your child as a shill for whichever company approaches you, a la Roxy Jacenko (who you continue to promote the shit out of, for some reason): not fine in the slightest.