IKEA art is pretty damn good. FACT.
A group of Dutch pranksters called the LifeHunters set up a bunch of art experts for massive failure, by taking a cheap painting from IKEA (complete with camera inside the canvas) into a museum and asking the experts to appraise it.
Simple yet brilliant. Well played, Amsterdam.
The painting was set up in the Museum of Modern Art in Arnhem. The experts were told the €10 (AU$14) wall art was an art piece by ‘Ike Andrews’ (the first four letters of which are ‘IKEA’). And then, the experts dig themselves deeper and deeper holes as they critique the painting.
“You can clearly see that in concerns a form of symbolism.”
“Primordial shapes, a hut somewhere in Africa.”
The painting is of a mechanic contraption picking up a whale. Close enough.
Ikea has banned hide-n-seek. FOREVER.
Boris, the prankster from LifeHunters, then goes on to show some of Ike Andrew’s other works (which are printouts of other paintings from IKEA), and name some of his most famous pieces, i.e. the Ektorp (a couch), the Norden (a table), and the Dalskar (a tap).
The experts keep digging that hole, deeper and deeper. Especially when asked what they think it might be worth.
The answer? €10 (AU$14). The top guess? €2.5 million (AU$3.5 million).
Wow. We are going to start buying shitty IKEA art and selling it to experts. Easy money.
Watch the hilarious video below.
Top Comments
Better than this one is Jimmy Kimmel's Lie Witness news - my favourites are them pranking people at fashion week and Coachella music festival!!
https://www.youtube.com/wat...
https://www.youtube.com/wat...
I LOVE LIE WITNESS NEWS!
I thought this was going to be hilarious, but it fell flat. They weren't 'experts' - they were people who enjoy art. This video seems to be mocking people who can appreciate beauty in all things and enjoy art in all its forms, regardless of superficialities such as how famous the artist is or what someone else might pay for it. The whole point of art is that it speaks for itself. It either moves you or it doesn't. The price tag is irrelevant, unless you are a pompous dimwit.