Do NOT watch this video (but you probably should).

There were some interesting reactions when we played this video in the Mamamia office. Lucy shut her computer. Rick shut down. We could hear Rebecca screaming from under her desk in Adelaide. Nat booked a therapy session.  And Mia said ‘run it tomorrow’.

So here we are. Now it’s your turn. Watch this (but probably not if you’re at work) and tell us what you think. Oh, and send it to every bloke you know. Or someone who knows a bloke.

Did you love it or loathe it? It’s for a good cause … but is it effective? Take the poll:

[poll id=”103″]